The Importance of Marketing

Marketing is a first impression. It’s the language you use, the stories you share, the style of your emails and website. It’s all the ways you represent yourself and your business to the public. Not only does it build brand awareness, it builds a reputation. It pulls in new customers while building trust among existing clients.

PCA Construction Worker - Computer Monitor w/Marketing Terms

Marketing Equalizes

One of its greatest benefits of the internet is that provides great opportunity for you to get your name out there. Anyone can create, exchange, and consume content — which has made marketing more affordable than ever before. With a little practice, business owners can take charge of their marketing plan and cut out the middlemen.

Marketing Grows

Your website, social media accounts, and email marketing campaigns help to expand your customer base. The more people you reach, the more your base will grow. And the larger the base, the more sales.

Marketing Informs

In order for potential clients to become customers, they must understand what services you offer and why you are better for the job than anyone else. Use marketing to communicate your company’s value to clients.

Marketing Engages

A happy client will recommend your services and work with you again, so stay in touch. Social media posts, a quarterly newsletter or annual letter reminds customers of their positive experience with your business.

Social media matters. With over 3 billion users worldwide, odds are your customers are active on social media — which means you should be too.

While you may be sold on the benefits of social media, figuring out where to start is half the challenge. The sheer number of platforms can feel overwhelming. No platform is better than the other, but each has its own set of pros and cons that should be considered.

Get an overview of each platform and decide what’s best for your business.

Several sites exist for the sole purpose of connecting homeowners with contractors. Among the most popular are Homeadvisor, Angie’s List, Houzz, and Yelp.

While being active on social media sites is important, your website is the digital hub of your company. It provides customers with pertinent information, such as your phone number and customer testimonials, and also serves to make yourself more visible in search engines. Furthermore, it is what all your other accounts will tie back to.

There’s a simple explanation as to why companies send you so many emails: email marketing works. Even in the age of social media, email marketing has the highest ROI of any marketing medium; for every $1 spent, email has an average $38 return on investment. That’s in part due to the fact that 91% of consumers use email daily.

Everyone can agree that marketing is important, particularly if you are looking to grow your business. It is safe to say too that it takes time, a luxury for many business owners. With some intention and time management, however, it is doable. Work smarter and consider the following tips to save yourself time and energy on marketing.

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